Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want.
Facebook Cover Photo Dimensions
According to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.
This is a great starting point, but of course it’s never quite that simple. It’s tricky because your Facebook cover displays differently on mobile and desktop devices.
Therefore, we recommend using the dimensions 820px by 360px and to keep all text and graphics in the middle safe zone as per the specifications below:
Cover Photos on Desktop vs. Mobile
When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on mobile and desktop. Although, designing with safe zones in mind will get you a Facebook cover photo that will display properly on both devices.
Fortunately, Facebook doesn’t stretch and distort an image to fit a certain dimension; it crops it automatically instead. On a mobile device, your Facebook cover photo will crop out the sides, while showing more of the cover photo’s height.
Alternatively on a desktop device, Facebook displays more of your cover photo’s width while cropping the top and bottom.
With all that being said, we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zones. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or on desktop.
How to Create a Facebook Cover Photo with Snappa
If you’re ready to create a Facebook cover photo, our powerful and easy-to-use graphics builder has made this process incredibly simple. Here’s a step-by-step video showing you how to create a Facebook cover photo with the right size using Snappa.
Here are some screenshots to help walk you through the whole process. You can choose the Facebook cover photo pre-set for an automatic perfect cover photo size.
Once you’ve selected this option, you can choose from one of our pre-made Facebook Cover templates (which is fully customizable) or create a cover photo from scratch.
Even if you use a template, you can upload your own image or choose from our library of images. Add text, graphics, shapes, and effects to any part of the image. All of these add-ons can be dragged and dropped easily; you can define the opacity of each, and choose what layer you want them to show up in.
You’ll notice that we also include an overlay showing the mobile and desktop only zones of your Facebook cover so you’ll never have to worry about text and graphics getting cut off.
What Should My Facebook Cover Photo Be?
Aside from choosing something that is both high quality and relevant to our business, it can be difficult to know exactly what your cover photo should feature. That depends entirely on you, your business, and what you believe your target audience will be most receptive to.
Some great ideas for use cases of cover photos include:
- Use your cover photo drive sales or lead generation. I believe very strongly that the “social” should come before “marketing” in social media marketing, but that doesn’t mean that there’s no room to promote your business. A cover photo designed to drive sales or leads, combined with a relevant CTA Page button, can get you more results without a lot of extra work on your part.
- Feature UGC. User generated content is one of the most powerful marketing tools at your disposal; using this authentic type of content in your cover photo can go a long way in rapport and loyalty building.
- Advertise upcoming events. If you have a free webinar, a conference, or even a social contest that’s coming up soon, don’t be afraid to feature it in your Facebook cover photo. It’s an effective way to let new users know about it right away
- Demonstrate product features & benefits. This can tie into sales, but showcasing product benefits can also immediately set you apart from the competition.
- Show off your store. If you happen to have a storefront or an office space where you’re located, it can make a gorgeous photo and increase foot traffic.
- Feature team members & employees. Employee generated content (EGC) can be just as valuable as UGC, and featuring real employees in your cover photo can humanize your business and show the real people behind it.
Creative Facebook Cover Photo Ideas
If you’re looking for some inspiration, look no further than these 6 creative cover photo examples we’ve designed for small and online businesses.
Adding Hand-Drawn Illustrations
Keep your cover photo playful and fun by adding some hand-drawn illustrations to your banner. Illustrations are a great way to add some spice to your images without taking away from the core message. If you have a cover photo designed and you’re wondering what more you can do – try adding some illustrations in from our library.
Using Shapes & Outlines
Make your Facebook visuals stand out by adding shapes to your designs. There are endless ways that you can incorporate shapes into your Facebook cover images and you can use different color variations and outlines to make your banner pop!
Using Lifestyle Image & Removing Text
Less is more when it comes to designing a strong Facebook banner image. A good way to showcase your business is to incorporate a simple lifestyle photo that is relevant to your brand and to remove text. Text isn’t needed in your cover photos and if it doesn’t add any value – removing it will keep the image minimal.
Adding Contrast to Text & Photo
Having a busy Facebook background image can take away from your banner text. To help your text stand out, add some contrast by darkening the background and bolding your headings. Doing so allows for followers to easily read the text without distraction.
Adding Playful Icons
Catch visitor attention by using relevant icons in your Facebook cover photo. You can add icons around your text or if you go with the more minimal approach, you can solely use icons in your design. Be creative and a good tip is to match your Facebook background with your icon colors.
Following a Color Palette
Create an aesthetic Facebook cover photo by following a cohesive color palette. Use our color palette inspiration guide as a way to find a color combo that suits your branding. Being consistent and sticking with a few colors will significantly improve your design and help your banner image look professional!
Facebook Cover Photo Mistakes to Avoid
While you can choose any number of images for your Page’s cover photo, there are a few practices you should stay away from. Certain mistakes will detract from your Page, and may even detract from how new users perceive your business.
Some big Facebook cover photo mistakes businesses should avoid include:
- Using the same cover photo. Facebook header images differ in sizing across Facebook events and Facebook groups. Use the proper dimensions to optimize your pages.
- Having too much text. Some text is great, especially if it’s being used for branding. Some photos, though, only have text overlay against a solid backdrop. This is typically not a good move, even if you’re focusing on an insanely motivational quote; instead, your cover photo should actually be an image that’s able to speak (mostly) for itself.
- Too much clutter. We’ve all seen pictures on social media that have so much going on that looking at them too long might give us a headache. There’s lots of colors and focal points and things to look at. While this might sound appealing at first (it will definitely draw the eye, at least), it’s just difficult to focus on and can even look sloppy.
- Not taking the current Page format into consideration. Remember when profile pictures showed up in the bottom corner of the cover photo, and sometimes important parts of the image were cut out? Facebook changes it’s formatting fairly often; every time they do, check your photo on mobile and desktop to make sure nothing is getting cut off. To stay up-to-date with changes, check out our post on new Facebook page layout updates!
- Choosing something generic. You want your cover photo to jump out at users; that’s partially what it’s there for. Choosing a generic image that could be about your business somehow won’t have the impact that you’re looking for.
- Not adding branding. When possible, adding subtle branding like your logo to the image can make a big difference with brand recognition.
Where to Find Great Cover Photos
Some amazing cover photos will just be made from graphics, like Buffer’s and Drip’s. Others will utilize actual photographs. Whichever you choose, there are plenty of resources you can pull images from if you don’t have a high-quality image that you’ve taken yourself.
- Free stock photo sites like StockSnap, Pexels and Unsplash, which offer free stock photos available for commercial use.
- User generated content, which is free and often available in abundance. Some UGC is extremely high quality, and many users would be honored if you used it as part of your cover photo.
The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image look good when displayed on both mobile and desktop, without bizarre cropping or the image showing up off-center. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business.
What do you think? What does your perfect Facebook cover photo look like? How do you use your cover photo to represent your business? Let us know in the comments below!